Dear Valued Customer, 

 
Big News! We have a new name.  

We are excited to share that our company name is changing from Swish White River to BradyPLUS.

The change reflects our commitment to providing you with the right SUPPLIES + SUPPORT to ensure your business is successful. As BradyPLUS, we do more for you every day.
 
The name change will be effective May 1, 2024. We will begin rolling out the change over the coming weeks, and we thank you for your patience as we make the transition. Here’s what you will start to see:

• New signs at our location
• New trucks with the BradyPLUS branding
• Drivers wearing BradyPLUS shirts
• New brand on our invoices, packing lists, and email signatures

In addition, we have a new website and a new e-commerce site, also launching on May 1 that will provide easy ordering anytime and anywhere.

As we get closer to May 1, we will send you additional information about our new banking information, and you will start to see communications about the new e-commerce site.

We look forward to continuing to serve your needs with the same great service you’ve come to expect. Please contact us with any questions you may have.

Thank you for your continued support.

Gary Gervais

Associate General Manager